From brand creation to operations
We build profitable and activable brand concepts from projected Business models and in-depth final guest understanding. Brand concepts comprise a positioning and a full experience definition, throughout the guests’ journey.
With our Experience Audit tool, we analyze and optimize the global experience of a place or specific services. And with our expert eco-system, we can accompany our clients through the entire Hospitality chain of services, from design to activation.
From qualitative and quantitative market research to market mapping and benchmarking through semiotics and semantics analysis, we reveal opportunities and help anticipate threats for our clients.
At NeoPlaces, we are constantly aiming at anticipating what is to come. In the long-term investment Hospitality industry, the need for clarity in trends is adamant for a place to be attractive when it finally comes to life. From the analysis of upcoming trends to the collaboration with clients’ Labs and Think Tanks, we contribute to ensure innovation meets guest experience.
We create customed interventions for Business / Hospitality schools and universities on Innovation and branding in Hospitality.
Emmanuelle Mordacq contributes to books and writers’ researches while currently developing herself a series of books on Hospitality and the Art of welcoming.